When our leadership team first started to talk about the values that we held as a company, we had been exposed to so much industry hype about “mission”, “purpose” and “values” that we really questioned whether values were worth discussing at all. After all, we'd been accomplishing great experiences and services for our clients and employees without stating or explaining our values, so why spend the time? Would this values discussion just be a few bulletpoints that we published in our wiki, framed on our office walls, and then never mentioned again?
Last year, we decided to poll our employees and ask them to anonymously share their own values. Across all of Vodorians, the results were so similar that we immediately realized that these individual values were, in fact, the unstated values of our company. So we distilled the essence of these personal values into something that we could use to define who we are as a company -- something that we could build into everything we do and every interaction we have with our clients and with each other.
It turns out, there’s a lot of value in values. And the best way to see Vodori’s values in action is to see how we’d been living them on a daily basis. We make it our mission to help our clients build connections with the world around them. But building connections takes time, and requires more than just an understanding of our clients’ industries -- it also requires a deep understanding of how our clients think, how they approach their markets, and how they view their customers. This level of understanding is the product of a long-term partnership, and we’ve found that the best ways to develop and grow these successful partnerships stem right from our core values.
The Vodori Way
At Vodori, our core values provide the basis on which we build and grow these relationships, and the most fundamental of these values is providing extraordinary service. This is our way of describing all the ways we go the extra mile to make sure our clients are absolutely delighted with our work. Whether we’re providing the thought leadership that gets them another step ahead of their competition, tucking in one last feature that their customers will love, or tweaking a new web site in the final minutes before launch, our team is always focused on adding more value.
But to provide extraordinary service requires great teamwork. For us, teamwork is about putting the needs of the team ahead of our own, celebrating victories with our clients, and helping each other navigate the challenges of the ever-changing world of digital marketing. The needs of our clients are constantly evolving, so we try to build teams that can respond to a wide variety of requests, pull in experts as needed, and still provide the continuity that helps create enduring relationships. Our self-organizing agile teams take this to the extreme, and our clients and their customers reap the benefits.
Even the best teams still have room to grow, so we put a lot of importance on staying humble. Vodorians listen carefully to our clients, learn from each other, and remain focused on our long-term goals when celebrating our latest successes. To stay at the top of our game, we focus heavily on continuous improvement. Our project post-mortem discussions, sprint retrospectives, and employee-led internal committees are part of our day-to-day work because we always looking for ways to take what we do to the next level.
At the end of the day, words have no meaning unless you have action behind them. And with Vodori, our values are simply that — actions that show our clients that we’re with them for the long haul.