As the team leader heading Vodori’s Strategy practice, Rob helps clients develop immediately actionable strategic plans in interactive media. Rob's work includes online strategic planning, online promotion (Search Engine Optimization and Marketing), user needs and persona development, business needs analysis, web analytics, and offline business integration.
Rob has broad experience across diverse industries. He spent his early career as an intellectual property attorney at an international law firm, assisting clients with patent litigation, prosecution, and transactional matters.
Prior to joining Vodori, Rob co-founded a medical device startup while attending Northwestern University, where he obtained both a Master of Business Administration from the Kellogg School of Management and a Master of Engineering Management from the McCormick School of Engineering. Rob also holds a Bachelor of Sciences in Mechanical Engineering from Duke and a law degree from Villanova.
Fun fact:The engineer in Rob manifests itself in another interest: baking. Although his repertoire is limited to a few choice selections, his “special occasion” chocolate peanut butter cake is the stuff dreams are made of. Friends have been known to eat it for breakfast, lunch, and dinner. All on the same day.