One Powerful PepperNutrition Facts for your Pepper Marketing Platform.
We designed Pepper to help meet the needs of many different types of marketing teams, so there is a lot packed into its virtual box. We covered the basics with in-context editing and digital asset management and added some extra flair to really spice up your content.
Message Management
Pepper provides all the tools you need to broadcast your message on the web, in any language.
- Multi-Lingual Support. Support for any language; support for any number of languages. Pepper safely manages content for left-to-right and right-to-left languages.
- WYSIWYG Templating with Live Styling and Image Editing. What if previewing a published page worked the same way as MS Word’s Print Preview? In Pepper, it does. Thus content authors see their changes in context as they type and as it would be published with the click of a button.
- Search Engine Optimized. With rules-based enforcement of SEO best practices, Pepper ensures even the most uninformed SEO content author completes the minimum set of SEO best practices for tagging and naming.
Asset Migration
Does the thought of moving your existing site scare you? Have no fear; we have that covered from images to HTML.
- Bulk Asset Importer. With adapters for common data formats (MS Excel, CSV) and Documentum’s Site Caching Services Target, the Bulk Asset Importer enables turnkey migration to Pepper including URL reformatting.
- Website Scrape and Load. Similar to the Bulk Asset Importer, the Website Scrape and Load service enables rapid migration to Pepper for existing websites using the current live HTML for the website as the data source.
Analytics
Access the data that keeps your message relevant. Pepper integrates with the leaders in online analytics.
- Asynchronous Integrations to 3rd Party Web Analytics Tools. There are a number of great web analytics tools in the marketplace. No need for Vodori to best that wheel. However, the task of dynamically enabling the tracking for each of the popular tools in a way that does not impede page response times is where Pepper comes in. Our approach to 3rd party tools ensures that analytics tool latency will not impact end user experience. Current frameworks include support for Google Analytics, Ominture, and Clicktale
- Clickstream Tracking. Beyond integrations to 3rd party analytics providers, Vodori tracks and records a user’s complete (de-identified) session navigation for path analyses and error triage.
Development & Maintenance
Pepper is designed to get your site up and running fast. And once it is running, the site itself lets us know about any problems.
- Automated Release Management. If content is king, then the content must be timely. Timely content updates often include new features and functionality. The point is, digital marketing is a dynamic, constantly updated discipline. Solving for efficient content throughput is only half the battle. We also need to plan for and enable rapid new software releases. Our Automated Release Management streamlines the process for compiling software, deploying it to QA and Production environments, and executing batteries of quality assurance measures. The result is a faster, more predictable, and higher quality software upgrade.
- Development Quickstart. Getting new developers (ours and yours) up and running quickly is paramount. Lengthy software development environment installation and configuration saps productivity and costs more. Pepper’s development environment has been optimized for rapid configuration across source control, middleware configurations, and deployment tasks to get developers developing.
- Preemptive Error Reporting. Leveraging the Clickstream Track service, the Preemptive Error Reporting service enables Pepper websites to capture – instantaneously at the time of exception – the user’s entire experience leading up to and including the steps that lead to the exception. This diagnostic data are sent in real time to the Vodori support team for immediate triage. The days of periodically evaluating logs for exceptions are over. Wouldn’t it be nice if you knew about the problem before your customer did? With Pepper, you will.
Scalability & Performance
Pepper works behind the scene to keep your site running at all times, even when something unexpected happens.
- High Performance Caching. By integrating discrete asset caching algorithms into Pepper’s content publishing and retrieval architecture, Vodori has created a highly scalable and fault tolerant platform.
- Auto-Failover to Static Website. Pepper is based on a sophisticated 3-tier architecture that leverages intelligent caching to assemble and present a requested website page. What happens if some portion of that architecture is offline? In a traditional content platform, that means the website is offline. However, Pepper includes the ability to automatically capture a static snapshot of the website and, using only the web server, redirect the users’ requests to the static version of the website, thereby insulating users from any downtime. Thus, depending on the sophistication of the website, the Auto-Failover to Static Website provides an added measure of redundancy.