1. Define Goals for Your Marketing Program
The series kickoff will outline the process to define your overall online program and planning web initiatives to meet business objectives and serve key customer segments.
Presented: January 19, 2011
A webinar seriesfor biotech, pharmaceutical and healthcare companies
Vodori, Inc. presents a year long “how-to” webinar series outlining the planning, development, and launch of a successful global online marketing program with a specific focus on the highly-regulated marketing environments of biotechnology, pharmaceutical, and healthcare companies. The series will include participants from several of our clients, who will present case studies and speak to their real life experience. The webinar series will be in six bi-monthly installments, with the first webinar on January 19th, 2011.
Webinar URL and login information will be distributed the week of the presentation.
The series is organized in the following 6 steps:
2. Find Partners & Devise a Game Plan
This webinar will be focused on selection criteria for choosing partners and vendors, enacting a detailed task analysis, and developing measurable objectives.
Presented: March 30, 2011
3. Design Content To Fit Your Goals
This webinar will provide guidance on developing online content that meets user needs, follows healthcare literacy guidelines, is search engine optimized (“SEO”), and complies with legal and regulatory requirements for biotechnology, pharmaceutical, and healthcare companies.
Presented: June 15, 2011
4. Coordinate Your Channels
This webinar will discuss the need for sophisticated coordination and integration of your online program’s promotional strategy with other marketing channels such as social media, corporate intra- and internet sites, and offline sales and marketing materials. This discussion will include how to select your channels, determine promotion timing, tailor messages by channel, and incorporate metrics to measure your success.
Presented: September 14, 2011
5. Implement Your Program
This webinar will focus on the technical aspects of your program with an emphasis on development, testing, workflow management, and regulatory review process support. This session will also provide a tool overview and best practices for Web Content Management Systems.
Presented: November 16, 2011
6. Evaluate Your Success, Maintain Momentum & Deepen Customer Relationships
Launching a successful strategic initiative is only the beginning; leveraging your work will build visibility and fortify relationships with your customers. This webinar focuses on measuring results, analyzing ROI, creating an enhancement roadmap, and planning for continued content development.
Presented: January 31, 2012
