Vodori is an interactive marketing consultancy that helps its customers leverage the online channel to foster relationships with employees, customers, and partners.  We blend business consulting, technology integration, and outsourcing to deliver highly innovative programs based on emerging best practices in technology and marketing.

Our competitive differentiator is rooted in a culture that rewards identifying, embracing, and exploiting new approaches to building and maintaining customer relationships online.  By emphasizing efficiency in execution, our solutions reduce overall spend and complexity, enabling our customers to remain focused on core competencies.

Unique Opportunity

As veterans of the online marketing space, the company’s founders started Vodori in response to several recurrent themes.  First, we continue to see companies of all shapes and sizes struggle to rationalize all the moving parts of a well-executed online program.  From defining a compelling eStrategy to selecting a hosting platform to developing and executing the technology, companies are starting from scratch with each new initiative.  Second, the continued emergence and maturing of open source technology presents intriguing opportunities to leverage a best-of-breed portfolio of commercial and open source software.  Meanwhile, the sophistication of relationship marketing and resulting benefits continue to increase - all while companies struggle to perfect the basics.

Thus Vodori seeks to create a unique value proposition by entrenching itself at the leading edge of emerging technology and interactive marketing best practices.

Our Point of View

The increasing sophistication, scope, and maturity of open source software (“OSS”) continues to create new market opportunities and business models.  In many ways, the OSS community shapes its commercial software counterparts by establishing standards, providing application kernels, and driving innovation.  At the same time, commercial software vendors have their own unique value proposition compared to the open source community, one that meets the needs of many environments.

By partnering with both the OSS community and commercial vendors, Vodori remains at the forefront of innovation and draws from a wider array of components when defining a truly best-of-breed architecture.

Keys to Success

Vodori’s approach to every client engagement embodies four key critical success factors.  Taken together, these assets and traits enable Vodori to continually deliver exceptional results:

• Top Talent – We are extremely passionate about finding and retaining bright, intellectually curious people from all walks of life
• Innovation – Our business depends on identifying and exploiting emerging best practices and technology; our R&D investments of roughly 10% of staff time reflects this commitment
• Efficiency in Execution –  From program methodologies to internal knowledge management, we continually seek to find more efficient ways to operate our business and deliver results for our clients
• Focus – By emphasizing specific industries like healthcare and media, and specific solutions types, Vodori develops deep expertise to deliver superior results

About This Site

We believe it is incredibly important to practice what we preach.  Indeed, we like to experiment with what we might preach down the road.  For these reasons our internal operations, from Vodori.com to our CRM platform (SugarCRM) to our knowledge management practices (Wiki), all manifest the same set of core values.  Over time, you will see various “experiments” on Vodori.com as we test new features, concepts and capabilities.