Why Site Response Time is Most Important

Recently, Compuware’s web performance division, Gomez, released the results of a consumer survey on web performance and usability. While the results aren’t surprising, they provide quantifiable data for what had only been supported by anecdotal evidence. As a software engineer,

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Top Secret Testing Process Revealed

Christmas is coming early at Vodori! I am revealing my top secret personal approach to testing. I’ve blogged about testing theory but haven’t shared my specific methodology. This isn’t a “How To” nor is it a list of what I’m

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Web Design Basics: Typographic Hierarchy Part One

The web is filled with millions of pages of content. Scanning, reading and interfacing with the content, the page’s typographic hierarchy helps users absorb the information on the page and understand which data is most meaningful. A typographic hierarchy, at

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Creating Value vs Publicizing Value

Value. It’s an age-old concept, popularized by Adam Smith and bastardized by consultants everywhere. It’s incredibly easy and hard to define all at once. It can be represented in myriad ways and in practically every context imaginable. Recently, while watching

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Crowdsourcing: The Pros and Cons

Vodori’s Strategy and Creative teams contest the merits of crowdsourcing. Truth be told, our Strategy Director complimented crowdsourcing, nearly exploding the  design team’s collective head. Like the culminating scenes of “You Got Served,” our courageous Art Director fends off his

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Hiring Web Developers for Jobs in Chicago

New clients. New projects. New desks in the office. It’s time to hire new talent at Vodori once again. This holiday season, we’re getting a rush like our name is Cutler. If you’re a java developer, a front end developer,

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