Vodori is derived from the Japanese word “odori” which translates to dance. Adding a “v” for virtual creates Vodori, thus illustrating the virtual dance between our customers and their constituents (employees, partners, suppliers, and customers). We think this is an ideal metaphor for building lasting customer relationships through digital experiences.

Why a Japanese word root? It’s simple: from the Toyota Production System that yielded lean manufacturing and eventually Agile software development to Kaizen, we admire the Japanese culture of precision execution and continuous improvement.