In medtech, speed and compliance often feel like opposing forces, especially when it comes to the content review process. But what if your teams didn’t have to choose? At Owlet Baby Care, Inc. (“Owlet”) they’ve built a system that delivers both, proving that process maturity can turn content review into a competitive advantage.
Yes, Owlet uses Vodori to streamline content review. But what makes their approach exceptional is everything they’ve layered on top of the platform: training, education, documentation, and true cross-functional collaboration.
Here’s how Owlet has turned process into a competitive advantage.
Owlet doesn’t just add users to the system. They teach them how to be successful in it.
When onboarding new regulatory or agency partners, the focus isn’t just on which buttons to click (which is covered in all of Vodori’s training and onboarding)—it’s on what good feedback looks like, how to incorporate context, and how to reduce ambiguity.
“The goal is to close the gap from an education perspective,” said Cydney Ryan, Regulatory Affairs Manager. “Where possible, I guide my team to provide context or explanation for why you’re voting a certain way or provide a suggestion. I want the feedback to be helpful and constructive so that we know what to do differently next time.”
The goal is shared understanding, not gatekeeping.
In addition to using Vodori for promotional content reviews, Owlet also routes concepts through the system to establish early alignment and reduce rework. Owlet uses a concept workflow to route copy for assets and achieve consensus across the review team–which is especially important for new products or if they are devising new ways to market a feature. They use Vodori as an asynchronous workplace to collaborate and agree before the content hits the design phase. As a result, Owlet is able to move through the design phase faster, with less back and forth, and with better resource efficiency.
Owlet’s use of documentation is pragmatic, dynamic, and tightly integrated with how they work. Take trademarks as an example. After seeing a high volume of documents needing amendments related to incorrect usage, the legal team created a live trademark usage guide.
Rather than rely on memory or tenure, Owlet institutionalizes expertise and makes it accessible.
Owlet sees content review as a live, iterative process fed by constant collaboration. Their marketing, legal, and regulatory teams meet monthly to review trends, share insights, and troubleshoot together. Dashboards of their key promotional review metrics are utilized in these meetings to facilitate data-driven conversations and decisions.
It’s not just a reporting meeting, it’s a problem-solving one. Whether it’s surfacing patterns in feedback or clarifying recent regulatory changes, these sessions build trust and momentum.
Owlet’s story is a reminder that platforms like Vodori are important for speed and compliance—but sustainable success in your content review process depends on the people, systems, and collaboration behind it.
Whether it’s documenting trademark rules, training with context, or holding monthly alignment meetings, Owlet shows what’s possible when you invest in clarity and collaboration.
Let’s talk about how Vodori can support not just your tech stack, but your transformation. Schedule a demo →