Getting advertising and promotional content to market quickly in support of product and campaign launches is essential for any life science organization. But your ability to get that content to market requires an effective and efficient promotional review process.
The less effective your MLR review process, the more time consuming and frustrating it is for your promotional review committee. Achieving an effective promotional review process benefits your organization in several ways, including:
- Optimize resource capacity and expertise.
- Foster a culture that encourages innovation and collaboration.
- Build trust and shared responsibility in your process.
- Produce medically-accurate content.
- Ensure competitive advantage by getting content to market quickly.
- Minimize your organization’s risk and exposure to penalties.
Your business changes for a variety of reasons including the products you’re bringing to market, the MLR review team, and keeping up with new regulations in the life science industry. MLR process data is vital to keeping up with an ever-changing business context and can help inform decisions around your:
- people – such as who you need to hire and how to balance workloads,
- processes – such as how to adjust your SOPs or introduce necessary additional steps to your process, and
- technology – such as leaning on a system or software to help facilitate the review process and ensure process compliance.
Employing data to optimize your process is one of the fastest ways to help you identify areas of improvement and be successful in the review process. Here are three ways you can use data to improve the effectiveness of your MLR review process.
Identify if your marketing team or agencies need additional MLR training
Leveraging data can be an extremely valuable tool for determining if your marketing team or agencies need additional MLR training. Training needs could include process alignment/understanding of your SOPs or how to substantiate claims appropriately. The key performance indicators (KPIs) that can help you identify training opportunities include:
- average number of circulations – does content get approved on the first pass or take multiple rounds before final approval?
- average time needed for incorporating feedback – how long does it take to incorporate feedback to align with regulations?
- percentage of votes that denote amendments or changes needed – how many times does a piece of content from a certain department get requests for amendments?
By considering the KPIs listed above, your organization can not only identify where additional training is needed, but can also help you improve the quality of content submitted for review. The end result? An aligned promotional review committee and faster speed to market.
Determine the root cause of missed due dates
Meeting your commercial goals can be incredibly difficult if your promotional review team is consistently missing due dates. Missed due dates also exacerbate team frustration if you have a service level agreement (SLA) around content review and approval times.
One KPI to analyze in determining the cause of missed due dates is the percentage of documents completed by their due date. How often are you successful in completing content reviews by their assigned due date? Are there any trends in the type of content that is meeting or missing these goals?
Examining these trends will help you determine if you’re allocating enough time towards a specific type of content or if there are other factors that are preventing you from meeting deadlines. Understanding the root cause of due dates will also reveal if you need to revise your SLAs to be more realistic, which can increase the satisfaction of the review team.
Identify bottleneck(s) impacting review time
If you’re concerned that one group or individual is taking longer to get through reviews than others, use your promotional review data to identify those bottlenecks.
Some KPIs that are helpful to identify blockers include:
- average review time,
- average job duration, and
- the average task time by user.
Considering how review times vary by user, task, and job type will help you zero in on hold-ups to your promotional review process and inform necessary process improvements.
Using data to optimize your promotional review process
Data is one of the cornerstones of promotional review. The more familiar you are with your MLR process data, the more equipped you’ll be to drive improvements that will lead to effectiveness, efficiency, and satisfaction. Ideally, your MLR review solution will help provide these metrics with turnkey, easy-to-use reporting.
Interested in learning more about what a “good” promotional review process looks like? Download our benchmarks report to get industry standards on the promotional review process.
Interested in learning about a promotional review solution that provides out of the box process data? Schedule a demo with one of our experts.
At Vodori, we make it easy for life science companies to move fast–because healthcare can’t wait. We empower companies to move quickly with cloud software that is innovative, life-science focused, and delivered with an exceptional customer experience.
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