Client Challenge

Our client came to us looking for solutions to three complex digital challenges:

  • A replacement for their outdated, manual digital marketing and regulatory approval processes.
  • A new content management system (CMS) that would drive efficiency, usability, and enable them to easily keep their content up-to-date.
  • An updated, more effective digital presence. Their website’s current design and content were outdated, and the information architecture was so complicated that it was difficult for their customers to find the information they needed.
Company Profile

Global Molecular Sciences Company

Products used

Pepper® Canvas
Pepper Flow® Commercial

Solutions

Pepper Cloud as Operational Platform
Vodori Digital Consulting implemented Pepper Canvas as the platform for our client’s digital marketing operations, providing them with a CMS that made it easy to control all digital content from a user-friendly interface. In addition, Pepper Flow Commercial enabled them to convert their email- and meeting-driven regulatory review process into a fully automated workflow.

Improved Digital Presence
With a new CMS solution in hand, we defined the website’s information architecture and visual design with the client’s three target audiences in mind: lab directors, lab managers, and lab technicians. To best serve our client’s needs, we also built a customer portal providing users with direct access to the varying levels of information needed, based on their role in the lab.

Product Information System Integration
Vodori Digital Consulting also integrated a new product information system with all of the client’s digital channels. This integration enabled brand managers to quickly make product updates in the database, which are then automatically distributed to the appropriate web pages, sales applications, industry search path, and customer catalog application. For a global company, this process is critical for efficiency as it helps get the right content in front of the right audience at the right time.

Results

  • Website bounce rate decreased by more than 50%, indicating stronger content engagement
  • With Pepper Canvas as the CMS, brand managers can easily make their own product updates and marketers have full control over all digital content
  • The new, fully automated workflow for regulatory approvals dramatically reduced process time

Learn more

Pepper Flow® Commercial
Simplify your promotional review process.

Vodori Services
Achieve your marketing and technology goals with custom digital solutions.