Client Challenge

After working with our client to develop a three-year digital strategy that aligned with their overall business objectives, our client re-engaged us to execute on the primary outcome of the digital strategy: a migration and redesign of the division’s public-facing website and customer microsite.

Company Profile

Point-of-Care Testing Division

Products used

Pepper® Canvas

The public site needed a huge overhaul from both a design and content perspective; the site’s current features and design were not user friendly. Valuable content hosted on the site was under-utilized due to busy design layouts and a complicated information architecture. In addition, because our client was using one website to serve both U.S. and international audiences, it was difficult to promote certain products and adhere to different countries’ compliance standards.

Solutions

Digital Strategy
Before redesigning our client’s public-facing website and customer microsite, Vodori Digital Consulting developed both a short- and long-term digital strategy utilizing insights from content analysis, executive and customer interviews, competitor analysis, and customer personas. We also revamped the client’s website reporting capabilities to help guide better content and business decisions via custom tracking configured within Google Tag Manager.

Business & User Experience Consulting
Vodori Digital Consulting implemented a new, simplified information architecture to support an improved user experience and help consumers find content quickly. We also wrote web copy for the entire site–approximately 1,500 pieces of content–and aligned all site content on branding and nomenclature. Finally, our team selected and produced new imagery to amplify our client’s brand and create visual alignment across the site.

Website Development
Pepper Canvas was implemented as the new CMS to support the public website, website user administration, and U.S. customer microsite. This new system provided our client with the flexibility to scale and accommodate future expansion of their product portfolio. We also leveraged our regulatory expertise to define and execute software validation for our client.

Our Vodori team was really great at keeping us on track. More than that, they put a lot of effort into understanding and working through our company’s internal complexities.

Results

  • 20% increase in website visits, demonstrating a positive reception of the website post-launch
  • 18% increase in web page views, confirming an improved content and user experience
  • 17% increase in unique web visitors, indicating better brand visibility

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Vodori Services
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