Why you Should Include Email in Your Healthcare Provider Marketing Tactics [Infographic]

According to a  survey conducted by MMS, 57% of physicians prefer to hear about a pharma or med device product via email. The survey found that physicians check their email frequently throughout the day. They also don’t seem to mind

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Three Factors to Consider When Evaluating Alternative Regulatory and Medical Review Options

As a leader in a life sciences company that participates in the Regulatory or Medical review of promotional materials (PRC, MLR, MRL or ad/promo review), you need to be prepared to manage a variable workflow. Things like new product launches,

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The Importance of Compliance Programs in Life Sciences: Survey Results

Navigating the compliance world of life sciences can be challenging, especially when rules are sometimes open for interpretation. However, following compliance rules and regulations is crucial to the success of your business and you should feel confident when forming and

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The One Metric That Matters in the PRC Process

When you’re in charge of the entire review and approval process for your promotional materials, determining the most important things to measure and optimize can be daunting. Most life sciences promotional review solutions provide basic metrics about the review and

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How to Create An Effective User Panel to Inform Product Development and Marketing

Market research and usability testing are often the first initiatives to drop down the priority list  when budgets are tight. We’ve seen, however, that creating a research user panel to inform your product development or product marketing will likely be

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5 More Areas to Consider When Evaluating a New Promo Review Tool

So you’re well on your journey to evaluating a new promotional review tool for your life sciences content. If you didn’t already read Part 1 of this series, 6 Key Areas to Consider When Looking for a New Promo Review

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