A Marketer’s Guide to A/B Testing

You may know the ins and outs of A/B testing websites, or you may just be starting to navigate the sometimes murky waters. In a world of ever-increasing regulations, we believe A/B testing is well worth the time and effort,

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6 Design Trends To Consider For Your Next Website Redesign

Your website is probably already one of your strongest—if not the strongest—marketing channels, but there’s always room for improvement. If you’re looking for ways to bolster the effectiveness of your site in the near future, it’s worth considering existing and

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Ask These 5 Questions to Determine Where Your Web Content Should Live

When you have a new campaign or landing page, where do you put it: on a microsite, or in a subdomain or subdirectory? The answer depends on a number of questions and can make all the difference between effective content

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4-Step Process to Optimizing Your Marketing Program

In previous posts, we discussed essential metrics that help you measure your marketing operation’s content production (efficiency) and content performance (effectiveness). Collecting this data is only a first step; the real challenge is determining how to use the information to

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5 Metrics That Measure Content Performance

In the previous post, we looked at ways to measure the efficiency of your marketing operation’s content production. If you think of your content marketing machine like a restaurant, production is comprised of the time it takes to prepare and

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5 Metrics That Measure Content Production Performance

Marketers in the life sciences industries will tell you, creating promotional content in their world isn’t a job for wimps. Start with the straight jacket that is regulatory compliance, then add aggressive deadlines, input from umpteen departments, and skintight budgets,

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