5 Key Takeaways from PRC Conferences in 2016

Did you miss the circuit of promotional review committee (PRC) conferences in late 2016? We had the opportunity to see colleagues and clients and soak in a lot of information at the Exl PRC conferences in both Chicago and New

Read More

5 Common SEO Mistakes & How to Fix Them

“Ahh, we’ve finally mastered our SEO! We have the perfect plan in place!” (1 month later) “Our SEO totally isn’t working! We’re screwed! Call in the reserves!” Search Engine Optimization is constantly changing. It might make more sense to call

Read More

2016 Gift Guide: 16 Stocking Stuffers You’ll Want To Keep For Yourself

Vodorians’ favorite stocking stuffer ideas are sure to delight someone on your list or inspire some “Treat Yo’ Self” gifting this holiday season. For the Cubbies Fan We were just as excited as the rest of the world to celebrate

Read More

Uncovering the Needs for Promotional Content Review Systems for Life Science Companies

Any time you can get input from important stakeholders to get a perspective on the general landscape and ask specific relevant questions, two things are bound to happen: one, you’ll find something in the data that’ll surprise you and cause

Read More

3 Ideas for Shifting to a Results-Driven Mindset

Great digital experiences weren’t always the results-driving machines they are today. 15 years ago, when gas was a buck and a quarter and there were “only” about 30 million websites (today there are about a billion), the catalyst for “going

Read More

4 Ideas for Hiring Exceptional People

Every Sunday on page two of the New York Times business section, the “Corner Office” column features an interview with a different CEO. There are a lot of different questions, but one that’s always asked is “How do you hire?”

Read More