Top 5 Takeaways from PRC & Marketing Conferences in 2017

Our resolution for 2017 was to expand our promotional review committee (PRC) and marketing conference footprint. And we kept it. This past year, Vodori attended and sponsored a number of conferences around the U.S., including a couple of ExL conferences. While

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2017 Gift Guide: White Elephant Gifts You’ll Want to Swap For

The term “white elephant gift” supposedly derives from a centuries-old practice in Southeast Asia. Emperors would give white elephants to nobles they disliked. Since elephants are expensive to care for, and they can’t be re-gifted like a gravy boat, the

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5 Rules to Successfully Navigate Social Media without Fearing the FDA

Sixty-nine percent of the American public uses at least one social media site for personal or private matters. Knowing that, it’s safe to assume your customers engage with social media, too.  Life sciences, though, is a highly-regulated industry and implementing

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Why you Should Include Email in Your Healthcare Provider Marketing Tactics [Infographic]

According to a  survey conducted by MMS, 57% of physicians prefer to hear about a pharma or med device product via email. The survey found that physicians check their email frequently throughout the day. They also don’t seem to mind

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Three Factors to Consider When Evaluating Alternative Regulatory and Medical Review Options

As a leader in a life sciences company that participates in the Regulatory or Medical review of promotional materials (PRC, MLR, MRL or ad/promo review), you need to be prepared to manage a variable workflow. Things like new product launches,

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The Importance of Compliance Programs in Life Sciences: Survey Results

Navigating the compliance world of life sciences can be challenging, especially when rules are sometimes open for interpretation. However, following compliance rules and regulations is crucial to the success of your business and you should feel confident when forming and

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