How We Build Features Tailored to the Promotional Review Process

Designing and Implementing Pepper Flow’s Smart Reference Linking Feature It started as an offhand comment. While demoing the original process for adding references in Pepper Flow, a prospective buyer joked, “Why can’t the product just find and add my references

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Topics To Look For At This Year’s PRC East Conference

This year’s Promotional Review Committee Compliances & Best Practices East Conference starts today in Morristown, New Jersey, and we hope to see you there. If you’ve followed our blog for a while, you know that we attend several promotional review-specific

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How to Show Your Customers You’re Listening

When bringing a new product to market, prioritization focuses on the minimum set of features required to validate your product in the market with customers. This is typically called an MVP (Minimum Viable Product). As the product organization starts to

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Embracing Change: How to Inspire Adoption of a New Promotional Review System

Over the last several years, I have helped customers implement and learn a variety of CRM, eDetail, and promotional review systems. In all of that time, I’ve learned that adequate change management is one of the most important aspects to

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Finding the Right Balance: Key Learnings from the PRC Midwest Conference

In life science marketing, be it pharma or device, we see marketing teams walk a tightrope every day. They strive to create compelling messaging and collateral that inspires action, while also remaining compliant, accurate, and on-time. It’s an important balancing

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Break the Inertia – Overcoming the Four Reasons You Haven’t Upgraded Your PRC System

“All that is necessary to break the spell of inertia and frustration is this: Act as if it were impossible to fail.” —Dorothea Brande   When the 6,000 life sciences manufacturers market their products to the patients who use them,

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