Fixing the Promotional Review Process Helps – and Hurts – Commercial Execution

Five-fold increase in throughput! Cycle time cut by 300%! Pieces per approver per month skyrocketed! If your company still uses paper or what I affectionately like to refer to as a misfit system1 for your promotional review, these metrics might

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The ROI of Shifting to a More Effective PRC Process

The paperless office. It’s something many people have envisioned ever since computers began sitting on virtually every desk. Some industries are closer to achieving a paperless—or at least paper-limited—state than others. The life sciences industry is not one of them

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5 Ways to Deliver an Amazing Customer Experience

The experience you create for each customer can go one of two ways: delightful or dreadful. Do it right consistently, and your brand can outshine the competition; do it wrong just a few times, and your brand can suffer lasting

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5 Key Takeaways from PRC Conferences in 2016

Did you miss the circuit of promotional review committee (PRC) conferences in late 2016? We had the opportunity to see colleagues and clients and soak in a lot of information at the Exl PRC conferences in both Chicago and New

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5 Common SEO Mistakes & How to Fix Them

“Ahh, we’ve finally mastered our SEO! We have the perfect plan in place!” (1 month later) “Our SEO totally isn’t working! We’re screwed! Call in the reserves!” Search Engine Optimization is constantly changing. It might make more sense to call

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2016 Gift Guide: 16 Stocking Stuffers You’ll Want To Keep For Yourself

Vodorians’ favorite stocking stuffer ideas are sure to delight someone on your list or inspire some “Treat Yo’ Self” gifting this holiday season. For the Cubbies Fan We were just as excited as the rest of the world to celebrate

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