Fixing the Promotional Review Process Helps – and Hurts – Commercial Execution

Five-fold increase in throughput! Cycle time cut by 300%! Pieces per approver per month skyrocketed! If your company still uses paper or what I affectionately like to refer to as a misfit system1 for your promotional review, these metrics might

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5 Key Takeaways from PRC Conferences in 2016

Did you miss the circuit of promotional review committee (PRC) conferences in late 2016? We had the opportunity to see colleagues and clients and soak in a lot of information at the Exl PRC conferences in both Chicago and New

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5 Common SEO Mistakes & How to Fix Them

“Ahh, we’ve finally mastered our SEO! We have the perfect plan in place!” (1 month later) “Our SEO totally isn’t working! We’re screwed! Call in the reserves!” Search Engine Optimization is constantly changing. It might make more sense to call

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Uncovering the Needs for Promotional Content Review Systems for Life Science Companies

Any time you can get input from important stakeholders to get a perspective on the general landscape and ask specific relevant questions, two things are bound to happen: one, you’ll find something in the data that’ll surprise you and cause

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3 Ideas for Shifting to a Results-Driven Mindset

Great digital experiences weren’t always the results-driving machines they are today. 15 years ago, when gas was a buck and a quarter and there were “only” about 30 million websites (today there are about a billion), the catalyst for “going

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A Marketer’s Guide to A/B Testing

You may know the ins and outs of A/B testing websites, or you may just be starting to navigate the sometimes murky waters. In a world of ever-increasing regulations, we believe A/B testing is well worth the time and effort,

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