Top 5 Takeaways from PRC & Marketing Conferences in 2017

Our resolution for 2017 was to expand our promotional review committee (PRC) and marketing conference footprint. And we kept it. This past year, Vodori attended and sponsored a number of conferences around the U.S., including a couple of ExL conferences. While

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5 Rules to Successfully Navigate Social Media without Fearing the FDA

Sixty-nine percent of the American public uses at least one social media site for personal or private matters. Knowing that, it’s safe to assume your customers engage with social media, too.  Life sciences, though, is a highly-regulated industry and implementing

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Why you Should Include Email in Your Healthcare Provider Marketing Tactics [Infographic]

According to a  survey conducted by MMS, 57% of physicians prefer to hear about a pharma or med device product via email. The survey found that physicians check their email frequently throughout the day. They also don’t seem to mind

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How to Create An Effective User Panel to Inform Product Development and Marketing

Market research and usability testing are often the first initiatives to drop down the priority list  when budgets are tight. We’ve seen, however, that creating a research user panel to inform your product development or product marketing will likely be

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5 More Areas to Consider When Evaluating a New Promo Review Tool

So you’re well on your journey to evaluating a new promotional review tool for your life sciences content. If you didn’t already read Part 1 of this series, 6 Key Areas to Consider When Looking for a New Promo Review

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Fixing the Promotional Review Process Helps – and Hurts – Commercial Execution

Five-fold increase in throughput! Cycle time cut by 300%! Pieces per approver per month skyrocketed! If your company still uses paper or what I affectionately like to refer to as a misfit system1 for your promotional review, these metrics might

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