5 More Areas to Consider When Evaluating a New Promo Review Tool

So you’re well on your journey to evaluating a new promotional review tool for your life sciences content. If you didn’t already read Part 1 of this series, 6 Key Areas to Consider When Looking for a New Promo Review

Read More

Fixing the Promotional Review Process Helps – and Hurts – Commercial Execution

Five-fold increase in throughput! Cycle time cut by 300%! Pieces per approver per month skyrocketed! If your company still uses paper or what I affectionately like to refer to as a misfit system1 for your promotional review, these metrics might

Read More

5 Key Takeaways from PRC Conferences in 2016

Did you miss the circuit of promotional review committee (PRC) conferences in late 2016? We had the opportunity to see colleagues and clients and soak in a lot of information at the Exl PRC conferences in both Chicago and New

Read More

5 Common SEO Mistakes & How to Fix Them

“Ahh, we’ve finally mastered our SEO! We have the perfect plan in place!” (1 month later) “Our SEO totally isn’t working! We’re screwed! Call in the reserves!” Search Engine Optimization is constantly changing. It might make more sense to call

Read More

Uncovering the Needs for Promotional Content Review Systems for Life Science Companies

Any time you can get input from important stakeholders to get a perspective on the general landscape and ask specific relevant questions, two things are bound to happen: one, you’ll find something in the data that’ll surprise you and cause

Read More

3 Ideas for Shifting to a Results-Driven Mindset

Great digital experiences weren’t always the results-driving machines they are today. 15 years ago, when gas was a buck and a quarter and there were “only” about 30 million websites (today there are about a billion), the catalyst for “going

Read More