Uncovering the Needs for Promotional Content Review Systems for Life Science Companies

Any time you can get input from important stakeholders to get a perspective on the general landscape and ask specific relevant questions, two things are bound to happen: one, you’ll find something in the data that’ll surprise you and cause

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3 Ideas for Shifting to a Results-Driven Mindset

Great digital experiences weren’t always the results-driving machines they are today. 15 years ago, when gas was a buck and a quarter and there were “only” about 30 million websites (today there are about a billion), the catalyst for “going

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4 Ideas for Hiring Exceptional People

Every Sunday on page two of the New York Times business section, the “Corner Office” column features an interview with a different CEO. There are a lot of different questions, but one that’s always asked is “How do you hire?”

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A Marketer’s Guide to A/B Testing

You may know the ins and outs of A/B testing websites, or you may just be starting to navigate the sometimes murky waters. In a world of ever-increasing regulations, we believe A/B testing is well worth the time and effort,

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6 Design Trends To Consider For Your Next Website Redesign

Your website is probably already one of your strongest—if not the strongest—marketing channels, but there’s always room for improvement. If you’re looking for ways to bolster the effectiveness of your site in the near future, it’s worth considering existing and

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Analyzing the Effects of Unlimited Paid Time Off

In January, we implemented an unlimited paid time off (PTO) policy at Vodori, with the goal of enabling all employees to enjoy their time off without traditional restrictions. Unlimited PTO is a loaded concept—everyone I mention it to outside the

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