5 Metrics That Measure Content Performance

In the previous post, we looked at ways to measure the efficiency of your marketing operation’s content production. If you think of your content marketing machine like a restaurant, production is comprised of the time it takes to prepare and

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5 Metrics That Measure Content Production Performance

Marketers in the life sciences industries will tell you, creating promotional content in their world isn’t a job for wimps. Start with the straight jacket that is regulatory compliance, then add aggressive deadlines, input from umpteen departments, and skintight budgets,

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5 Ways To Incorporate User Experience Best Practices Into Your Next Digital Initiative

The corporate mantra, “the customer is king,” needs an update when it comes to digital marketing. In this world, “the user is king” (or queen). Studies show brands that invest in user experience (UX) reap increases in engagement, conversions, and

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2015 Gift Guide: 18 Gift Ideas for Your Favorite People

For some inspiration to get your holiday shopping started, we’ve collected our favorite gift ideas that will make everyone on your list happy, from your favorite kid to your favorite chocoholic. For your favorite kid Personalized Pillowcases, $30 Make your kid

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How to measure marketing metrics with a thesis statement

When you are in the middle of a global, multi-channel marketing campaign, vanity metrics can be an easy way to hang the hat of a campaign’s success. Some popular examples are: Our print ad had 300,000 impressions! The microsite got

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It’s time to make your UX design more accessible

What do you picture when you hear the term “web accessibility”? Usually, assistive technologies, such as screen readers or voice-to-text converters, spring to mind. But there is much more than software to consider when designing for disabled users. Interaction and

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