Ask These 5 Questions to Determine Where Your Web Content Should Live

When you have a new campaign or landing page, where do you put it: on a microsite, or in a subdomain or subdirectory? The answer depends on a number of questions and can make all the difference between effective content

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4-Step Process to Optimizing Your Marketing Program

In previous posts, we discussed essential metrics that help you measure your marketing operation’s content production (efficiency) and content performance (effectiveness). Collecting this data is only a first step; the real challenge is determining how to use the information to

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5 Metrics That Measure Content Performance

In the previous post, we looked at ways to measure the efficiency of your marketing operation’s content production. If you think of your content marketing machine like a restaurant, production is comprised of the time it takes to prepare and

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5 Metrics That Measure Content Production Performance

Marketers in the life sciences industries will tell you, creating promotional content in their world isn’t a job for wimps. Start with the straight jacket that is regulatory compliance, then add aggressive deadlines, input from umpteen departments, and skintight budgets,

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5 Ways To Incorporate User Experience Best Practices Into Your Next Digital Initiative

The corporate mantra, “the customer is king,” needs an update when it comes to digital marketing. In this world, “the user is king” (or queen). Studies show brands that invest in user experience (UX) reap increases in engagement, conversions, and

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2015 Gift Guide: 18 Gift Ideas for Your Favorite People

For some inspiration to get your holiday shopping started, we’ve collected our favorite gift ideas that will make everyone on your list happy, from your favorite kid to your favorite chocoholic. For your favorite kid Personalized Pillowcases, $30 Make your kid

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