4 Ideas for Hiring Exceptional People

Every Sunday on page two of the New York Times business section, the “Corner Office” column features an interview with a different CEO. There are a lot of different questions, but one that’s always asked is “How do you hire?”

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A Marketer’s Guide to A/B Testing

You may know the ins and outs of A/B testing websites, or you may just be starting to navigate the sometimes murky waters. In a world of ever-increasing regulations, we believe A/B testing is well worth the time and effort,

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6 Design Trends To Consider For Your Next Website Redesign

Your website is probably already one of your strongest—if not the strongest—marketing channels, but there’s always room for improvement. If you’re looking for ways to bolster the effectiveness of your site in the near future, it’s worth considering existing and

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Analyzing the Effects of Unlimited Paid Time Off

In January, we implemented an unlimited paid time off (PTO) policy at Vodori, with the goal of enabling all employees to enjoy their time off without traditional restrictions. Unlimited PTO is a loaded concept—everyone I mention it to outside the

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Ask These 5 Questions to Determine Where Your Web Content Should Live

When you have a new campaign or landing page, where do you put it: on a microsite, or in a subdomain or subdirectory? The answer depends on a number of questions and can make all the difference between effective content

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4-Step Process to Optimizing Your Marketing Program

In previous posts, we discussed essential metrics that help you measure your marketing operation’s content production (efficiency) and content performance (effectiveness). Collecting this data is only a first step; the real challenge is determining how to use the information to

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