Finding the Right Balance: Key Learnings from the PRC Midwest Conference

In life science marketing, be it pharma or device, we see marketing teams walk a tightrope every day. They strive to create compelling messaging and collateral that inspires action, while also remaining compliant, accurate, and on-time. It’s an important balancing

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Break the Inertia – Overcoming the Four Reasons You Haven’t Upgraded Your PRC System

“All that is necessary to break the spell of inertia and frustration is this: Act as if it were impossible to fail.” —Dorothea Brande   When the 6,000 life sciences manufacturers market their products to the patients who use them,

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Striking Digital Marketing Gold in San Francisco

Conferences present a unique opportunity to learn from peers, compare approaches and best practices, and identify tools and processes to help us all work better within our industry. For the Vodori team, conferences also provide facetime with our customers. There

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Top 5 Takeaways from PRC & Marketing Conferences in 2017

Our resolution for 2017 was to expand our promotional review committee (PRC) and marketing conference footprint. And we kept it. This past year, Vodori attended and sponsored a number of conferences around the U.S., including a couple of ExL conferences. While

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5 Rules to Successfully Navigate Social Media without Fearing the FDA

Sixty-nine percent of the American public uses at least one social media site for personal or private matters. Knowing that, it’s safe to assume your customers engage with social media, too.  Life sciences, though, is a highly-regulated industry and implementing

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Why you Should Include Email in Your Healthcare Provider Marketing Tactics [Infographic]

According to a  survey conducted by MMS, 57% of physicians prefer to hear about a pharma or med device product via email. The survey found that physicians check their email frequently throughout the day. They also don’t seem to mind

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