Setting Your Agency Partners Up for Success

Arming your agencies with key MLR information to avoid common mistakes and get the job done At any one time, you might be working with a dozen or more agency partners who help to create your promotional materials. You’ve shared

Read More

How to Show Your Customers You’re Listening

When bringing a new product to market, prioritization focuses on the minimum set of features required to validate your product in the market with customers. This is typically called an MVP (Minimum Viable Product). As the product organization starts to

Read More

Embracing Change: How to Inspire Adoption of a New Promotional Review System

Over the last several years, I have helped customers implement and learn a variety of CRM, eDetail, and promotional review systems. In all of that time, I’ve learned that adequate change management is one of the most important aspects to

Read More

Finding the Right Balance: Key Learnings from the PRC Midwest Conference

In life science marketing, be it pharma or device, we see marketing teams walk a tightrope every day. They strive to create compelling messaging and collateral that inspires action, while also remaining compliant, accurate, and on-time. It’s an important balancing

Read More

Break the Inertia – Overcoming the Four Reasons You Haven’t Upgraded Your PRC System

“All that is necessary to break the spell of inertia and frustration is this: Act as if it were impossible to fail.” —Dorothea Brande   When the 6,000 life sciences manufacturers market their products to the patients who use them,

Read More

Striking Digital Marketing Gold in San Francisco

Conferences present a unique opportunity to learn from peers, compare approaches and best practices, and identify tools and processes to help us all work better within our industry. For the Vodori team, conferences also provide facetime with our customers. There

Read More