The One Metric That Matters in the PRC Process

When you’re in charge of the entire review and approval process for your promotional materials, determining the most important things to measure and optimize can be daunting. Most life sciences promotional review solutions provide basic metrics about the review and

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How to Create An Effective User Panel to Inform Product Development and Marketing

Market research and usability testing are often the first initiatives to drop down the priority list  when budgets are tight. We’ve seen, however, that creating a research user panel to inform your product development or product marketing will likely be

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5 More Areas to Consider When Evaluating a New Promo Review Tool

So you’re well on your journey to evaluating a new promotional review tool for your life sciences content. If you didn’t already read Part 1 of this series, 6 Key Areas to Consider When Looking for a New Promo Review

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What to Look for in Your Next Promo Review Tool – Part 1

6 Areas to Consider When Evaluating Your Next Promo Review Tool Note: This is a two-part series, and this post is part 1 of 2. If you’re in life sciences, every day can feel like Groundhog Day in the Promotion

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Fixing the Promotional Review Process Helps – and Hurts – Commercial Execution

Five-fold increase in throughput! Cycle time cut by 300%! Pieces per approver per month skyrocketed! If your company still uses paper or what I affectionately like to refer to as a misfit system1 for your promotional review, these metrics might

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5 Ways to Deliver an Amazing Customer Experience

The experience you create for each customer can go one of two ways: delightful or dreadful. Do it right consistently, and your brand can outshine the competition; do it wrong just a few times, and your brand can suffer lasting

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