5 More Areas to Consider When Evaluating a New Promo Review Tool

So you’re well on your journey to evaluating a new promotional review tool for your life sciences content. If you didn’t already read Part 1 of this series, 6 Key Areas to Consider When Looking for a New Promo Review

Read More

What to Look for in Your Next Promo Review Tool – Part 1

6 Areas to Consider When Evaluating Your Next Promo Review Tool Note: This is a two-part series, and this post is part 1 of 2. If you’re in life sciences, every day can feel like Groundhog Day in the Promotion

Read More

Fixing the Promotional Review Process Helps – and Hurts – Commercial Execution

Five-fold increase in throughput! Cycle time cut by 300%! Pieces per approver per month skyrocketed! If your company still uses paper or what I affectionately like to refer to as a misfit system1 for your promotional review, these metrics might

Read More

5 Ways to Deliver an Amazing Customer Experience

The experience you create for each customer can go one of two ways: delightful or dreadful. Do it right consistently, and your brand can outshine the competition; do it wrong just a few times, and your brand can suffer lasting

Read More

3 Ideas for Shifting to a Results-Driven Mindset

Great digital experiences weren’t always the results-driving machines they are today. 15 years ago, when gas was a buck and a quarter and there were “only” about 30 million websites (today there are about a billion), the catalyst for “going

Read More

A Marketer’s Guide to A/B Testing

You may know the ins and outs of A/B testing websites, or you may just be starting to navigate the sometimes murky waters. In a world of ever-increasing regulations, we believe A/B testing is well worth the time and effort,

Read More