Fixing the Promotional Review Process Helps – and Hurts – Commercial Execution

Five-fold increase in throughput! Cycle time cut by 300%! Pieces per approver per month skyrocketed! If your company still uses paper or what I affectionately like to refer to as a misfit system1 for your promotional review, these metrics might

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5 Ways to Deliver an Amazing Customer Experience

The experience you create for each customer can go one of two ways: delightful or dreadful. Do it right consistently, and your brand can outshine the competition; do it wrong just a few times, and your brand can suffer lasting

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3 Ideas for Shifting to a Results-Driven Mindset

Great digital experiences weren’t always the results-driving machines they are today. 15 years ago, when gas was a buck and a quarter and there were “only” about 30 million websites (today there are about a billion), the catalyst for “going

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A Marketer’s Guide to A/B Testing

You may know the ins and outs of A/B testing websites, or you may just be starting to navigate the sometimes murky waters. In a world of ever-increasing regulations, we believe A/B testing is well worth the time and effort,

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6 Design Trends To Consider For Your Next Website Redesign

Your website is probably already one of your strongest—if not the strongest—marketing channels, but there’s always room for improvement. If you’re looking for ways to bolster the effectiveness of your site in the near future, it’s worth considering existing and

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Ask These 5 Questions to Determine Where Your Web Content Should Live

When you have a new campaign or landing page, where do you put it: on a microsite, or in a subdomain or subdirectory? The answer depends on a number of questions and can make all the difference between effective content

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