The One Metric That Matters in the PRC Process

When you’re in charge of the entire review and approval process for your promotional materials, determining the most important things to measure and optimize can be daunting. Most life sciences promotional review solutions provide basic metrics about the review and

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5 More Areas to Consider When Evaluating a New Promo Review Tool

So you’re well on your journey to evaluating a new promotional review tool for your life sciences content. If you didn’t already read Part 1 of this series, 6 Key Areas to Consider When Looking for a New Promo Review

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What to Look for in Your Next Promo Review Tool – Part 1

6 Areas to Consider When Evaluating Your Next Promo Review Tool Note: This is a two-part series, and this post is part 1 of 2. If you’re in life sciences, every day can feel like Groundhog Day in the Promotion

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Fixing the Promotional Review Process Helps – and Hurts – Commercial Execution

Five-fold increase in throughput! Cycle time cut by 300%! Pieces per approver per month skyrocketed! If your company still uses paper or what I affectionately like to refer to as a misfit system1 for your promotional review, these metrics might

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The ROI of Shifting to a More Effective PRC Process

The paperless office. It’s something many people have envisioned ever since computers began sitting on virtually every desk. Some industries are closer to achieving a paperless—or at least paper-limited—state than others. The life sciences industry is not one of them

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5 Key Takeaways from PRC Conferences in 2016

Did you miss the circuit of promotional review committee (PRC) conferences in late 2016? We had the opportunity to see colleagues and clients and soak in a lot of information at the Exl PRC conferences in both Chicago and New

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