Vodori Delivers Innovation for Better User Experience
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Pepper Platform Upgrade and Visual Design
Our client, a global molecular sciences company, had myriad issues with their digital marketing. Marketers found it difficult to manage content, and the regulatory approval process was still conducted manually. From an external perspective, the site didn’t appeal to their B2B clients because product information was hard to find, content was often outdated, and the overall design felt old. The site’s bounce rate had increased steadily.
Using the Pepper® platform as the backbone, Vodori designed and launched a new system that dramatically improved the user experience and upgraded the client’s internal marketing operations process. After the new site launched, the bounce rate decreased by more than 50%, and marketers were able to manage content with ease and speed…