Vodori Streamlines Online Presence
Latest posts by Vodori (see all)
- 2015 Gift Guide: 18 Gift Ideas for Your Favorite People - December 1, 2015
- “Someday” finally arrived - December 5, 2014
- The 2014 Gift Guide for Everyone in Your Life - December 1, 2014
Pepper Platform Migration and Commercial Program Planning
The public-facing website of a global health care company’s point-of-care testing division did not meet the division’s current or anticipated needs. A vast amount of useful content was buried in an overly complex information architecture; the design was not mobile friendly; the content management system differed from those used by other divisions; and the site could not support the client’s expanding portfolio.
When the division was ready for a new digital strategy and migration of its public website and customer microsite, sister divisions recommended Vodori. We developed a comprehensive three-year strategy, redesigned both websites, and migrated approximately 1,500 pieces of content to the PepperTM platform. Metrics from the completed project included a 20% increase in public site visits, 18% increase in page views, and 17% increase in unique visitors…