How We Work
We follow a tried-and-true process that consistently yields results that make our clients say, “Wow.”
Expect us to pose nuanced questions to you and your customers, partners, and suppliers. We merge our industry knowledge and execution prowess with your expertise to uncover, prioritize, and execute digital programs that serve and delight your users.
We devise program plans that create measurable value by blending our business consulting, technology, and experience design know-how. Through strategic planning and our unique integrated process, we lay the framework for executing a multi-year digital marketing program.
From the digital strategy, we design, develop, and implement the programs against the strategic roadmap. Our waterfall and agile methodologies drive our integrated activities efficiently with the flexibility to adapt at the pace of digital.
We track and and assess key metrics to monitor the performance of your digital marketing activity. Using a continuous improvement model, we turn this feedback into refinements that boost your operation.
Strategy + Experience
A great customer experience starts with a great strategy. We dig deep into the data and use our industry expertise to help develop and execute digital programs and campaigns that resonate with your customer. Our customer-first approach helps our clients to embrace uncertainty, challenge the status quo, and deliver measurable results.
- Strategic program planning
- Campaign management (e.g., targeted, social, email)
- User testing and research
- Lead generation and conversion optimization
- Competitive analysis
- Cross-channel marketing
- Customer journey mapping
Design + Content
Life sciences can be complex, but its stories don’t have to be. Our thoughtful design and compelling content results in digital experiences that provoke emotion and action. By applying creativity and innovative thinking, we make messages clear and compelling to elevate customer awareness and generate business value.
- Content strategy and creation
- Information architecture
- Interface and interaction design
- Messaging and brand storytelling
- Prototyping and wireframing
- Style guide development
- Visual design
- Web copywriting
- Marketing collateral production
Technology + Delivery
Delivery of digital experiences is where our technology expertise comes into play. Our team of engineers and digital marketing experts help determine the best solutions to bring your experiences to life and provide optimal results. No matter how complex, we’ll come up with a creative technical solution to help accomplish your goals.
- Website migrations and redesigns
- Custom internal tools and client portals
- Digital document libraries
- Pepper Cloud configuration
- Interactive sales tools
- Complex data management, visualization, processing
- Mobile applications
- Software validation program management
- Systems integrations (e.g., CRM, marketing automation)
- Workflow process design and implementation