Digital Marketing to Amplify Your Brand

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Specialized Experience that Drives Results

Digital marketing in the life science industry is no easy task. As marketers, you’re tasked with reaching audiences in the right place at the right time with the right message–all while adhering to medical, legal, and regulatory guidelines. Needless to say, getting good at this takes practice. The good news? Vodori Digital Consulting has over 13 years of experience partnering with life science companies to grow their brands, increase sales, and launch new products in the digital space.

Digital & Content Strategy

No matter if you’re focused on growing your social presence, optimizing your SEO for better discovery, or capturing more leads on your website, a good strategy is the foundation of any successful digital marketing effort. We’ll research, analyze, and interview to deliver an insight-driven, actionable strategy that sets you up for success.

  • Cross-channel digital strategy
  • Conversion optimization
  • Digital landscape assessment
  • SEO analysis
  • Social media strategy
  • Digital content strategy

Customer Insights & Analytics

Designing and executing a marketing strategy, whether it be focused on improving website performance or disseminating campaign messaging, starts with understanding your target audience. We’ll dig into the data to best understand your audience, their barriers, and motivations.

  • Audience definition & user flows
  • Customer journey mapping
  • Analytics implementation & reporting
  • User testing (usability, click, A/B)
  • Stakeholder interviews & surveys

Brand Development

Never underestimate the power of a strong brand. Our team works with you to identify your brand strengths and maximize on them in the form of compelling visual design and content. Our expertise in life sciences well-equips us to create marketing collateral that resonates with patients, healthcare providers, lab technicians, and more.

  • UX & visual design
  • Digital content creation
  • Digital sales aids
  • Brand & style guidelines
  • Marketing collateral
  • Thought leadership content

Cross-Channel Campaigns

Campaigns are an ideal tool for communicating a specific message or driving a certain action. Our team has extensive expertise strategizing, developing, and implementing campaigns across websites, social media, and other digital channels. We use data to help inform key campaign decisions that drive tangible results.

  • Campaign strategy & messaging
  • Content creation (email, social, ads, blog)
  • Lead generation
  • Landing pages
  • Cross-channel editorial calendar
  • Campaign execution

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