---
title: 5 creative ways to engage attendees at your next conference - Vodori
description: We've round up five creative ways to up the ante on your next conference booth and maximize on your conference circuit.
---
[Blog ](https://www.vodori.com/blog)
# [5 creative ways to engage attendees at your next conference - Vodori](https://www.vodori.com/blog/5-creative-ways-to-engage-attendees-at-your-next-conference)
Written by [Annalise Ludtke](https://www.vodori.com/blog/author/annalise-ludtke) | Aug 19, 2019 5:00:00 AM
Conferences are a great way for attendees to engage with your brand. If they engage via social media? Even better. So if you’re tired of standing behind a table of brochures and tchotchkes with a limited return on investment, here are five creative ways to up the ante on your next conference booth and maximize on your conference circuit.
### 1. Keep people busy with conference booth activities
Activities provide a natural way for attendees to engage with your brand.
> We had a blast smashing fax machines at [#HIMSS18](https://twitter.com/hashtag/HIMSS18?src=hash&ref_src=twsrc%5Etfw)! Automate the painful, inefficient chart pull process and retire your fax machine. Contact our experts today: [https://t.co/En1olQyUMq](https://t.co/En1olQyUMq) [pic.twitter.com/QZKAg3sXHm](https://t.co/QZKAg3sXHm)
>
> — Sansoro Health (@SansoroHealth) [March 14, 2018](https://twitter.com/SansoroHealth/status/973974545857069056?ref_src=twsrc%5Etfw)
[Sansoro Health](https://www.sansorohealth.com/), a company that improves accessibility of electronic health records, had attendees destroy its legacy competitor: the fax machine.
> Stop by our booth at [#HIMSS19](https://twitter.com/hashtag/HIMSS19?src=hash&ref_src=twsrc%5Etfw) to see how we're working towards creating a brighter future for digital health. Plus, come fill in our coloring wall! [pic.twitter.com/cbuPh9OhsL](https://t.co/cbuPh9OhsL)
>
> — AMA (@AmerMedicalAssn) [February 12, 2019](https://twitter.com/AmerMedicalAssn/status/1095397142326329346?ref_src=twsrc%5Etfw)
At HIMSS (Healthcare Information and Management Systems Society) 2019, attendees could stop by the [American Medical Association](https://www.ama-assn.org/) booth to get creative with color.
### 2. Get artsy
Partnering with an artist can inspire conferences attendees — and even you — to see your brand in a new light.
[LRS Output Management](https://www.lrsoutputmanagement.com/) has been showing off ice sculptures across several conferences. At HIMSS 2018, they showed off a different sculpture each day.
[Epic](https://www.epic.com/) had a banana sculpture attendees were welcome to hop on for a photo. Questionable? Yes. Memorable? Definitely.
> Visage is ready for you, are you ready for Visage? [#Proven](https://twitter.com/hashtag/Proven?src=hash&ref_src=twsrc%5Etfw) [#EnterpriseImaging](https://twitter.com/hashtag/EnterpriseImaging?src=hash&ref_src=twsrc%5Etfw) [#RSNA18](https://twitter.com/hashtag/RSNA18?src=hash&ref_src=twsrc%5Etfw) [#Visage7](https://twitter.com/hashtag/Visage7?src=hash&ref_src=twsrc%5Etfw) [https://t.co/9mf5JaYcjp](https://t.co/9mf5JaYcjp) [pic.twitter.com/f0VUwENRti](https://t.co/f0VUwENRti)
>
> — Visage Imaging (@Visage_Imaging) [November 25, 2018](https://twitter.com/Visage_Imaging/status/1066696174776782848?ref_src=twsrc%5Etfw)
[Visage Imaging](http://www.visageimaging.com/) worked with a motion designer to highlight a swoop element they use in their branding.
### 3. Instead of giving out swag, give back
Connect your brand to a good cause and leave conference attendees with a positive impression.
[Cardinal Health](https://www.cardinalhealth.com/en.html) had attendees create blankets for Ronald McDonald House Charities.
[Connection IT](https://www.connection.com/) ended one conference with 500 bags to donate to local hospitals, where they were given to children receiving care.
[Optum](https://www.optum.com) booth visitors biked in full business casual for the Make-A-Wish Foundation.
### 4. Create a getaway
Make your booth an oasis that encourages attendees to stick around longer.
[Intermountain Healthcare](https://intermountainhealthcare.org/) displayed projection mapping to create an Instagram-worthy experience.
[Salesforce](https://www.salesforce.com/)’s outdoorsy theme harkened back to summer camp.
[Howard Medical](https://howardmedical.com/) took a retro spin by making their booth a diner.
### 5. Let your branding shine
When you’ve spent time differentiating your brand via design, show off the design risks you’ve taken in your conference booth.
In a sea of bland blues and whites, [PRA Health Sciences](https://prahs.com/)’ bright pink was easy to spot.
[athenahealth](https://www.athenahealth.com/) brought their brand to life by highlighting the cute graphics they use on their website.
[Splunk](https://www.splunk.com/)’s trendy dark booth had attendees doing a double take.
### Speaking of conferences … We’re sponsoring PRC East!
Vodori is heading to the [7th annual Promotional Review Committee Compliance & Best Practices conference](https://exlevents.com/prc/) on September 23-25 in Morristown, NJ. We’ll be sharing more about our newest product, [Pepper Flow Digital Review](https://www.vodori.com/products/pepper-flow-digital-review/), and how it drastically improves the promotional review process for websites. We look forward to seeing you there!
[View full post](https://www.vodori.com/blog/5-creative-ways-to-engage-attendees-at-your-next-conference)
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