5 creative ways to engage attendees at your next conference

Conferences are a great way for attendees to engage with your brand. If they engage via social media? Even better. So if you’re tired of standing behind a table of brochures and tchotchkes with a limited return on investment, here are five creative ways to up the ante on your next conference booth and maximize on your conference circuit.

1. Keep people busy with conference booth activities

Activities provide a natural way for attendees to engage with your brand.

2. Get artsy

Partnering with an artist can inspire conferences attendees — and even you — to see your brand in a new light.

LRS Output Management has been showing off ice sculptures across several conferences. At HIMSS 2018, they showed off a different sculpture each day.

Epic had a banana sculpture attendees were welcome to hop on for a photo. Questionable? Yes. Memorable? Definitely.

3. Instead of giving out swag, give back

Connect your brand to a good cause and leave conference attendees with a positive impression.

Cardinal Health had attendees create blankets for Ronald McDonald House Charities.

Connection IT ended one conference with 500 bags to donate to local hospitals, where they were given to children receiving care.

Optum booth visitors biked in full business casual for the Make-A-Wish Foundation.

Intermountain Healthcare displayed projection mapping to create an Instagram-worthy experience.

Salesforce’s outdoorsy theme harkened back to summer camp.

Howard Medical took a retro spin by making their booth a diner.

In a sea of bland blues and whites, PRA Health Sciences’ bright pink was easy to spot.

athenahealth brought their brand to life by highlighting the cute graphics they use on their website.

Splunk’s trendy dark booth had attendees doing a double take.