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    August 19, 2019

    5 creative ways to engage attendees at your next conference

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    Conferences are a great way for attendees to engage with your brand. If they engage via social media? Even better. So if you’re tired of standing behind a table of brochures and tchotchkes with a limited return on investment, here are five creative ways to up the ante on your next conference booth and maximize on your conference circuit.

    1. Keep people busy with conference booth activities

    Activities provide a natural way for attendees to engage with your brand.

    Sansoro Health, a company that improves accessibility of electronic health records, had attendees destroy its legacy competitor: the fax machine.


    At HIMSS (Healthcare Information and Management Systems Society) 2019, attendees could stop by the American Medical Association booth to get creative with color.

    2. Get artsy

    Partnering with an artist can inspire conferences attendees — and even you — to see your brand in a new light.

    lrs-booth

    LRS Output Management has been showing off ice sculptures across several conferences. At HIMSS 2018, they showed off a different sculpture each day.

    epic-booth

    Epic had a banana sculpture attendees were welcome to hop on for a photo. Questionable? Yes. Memorable? Definitely.

    Visage Imaging worked with a motion designer to highlight a swoop element they use in their branding.

    3. Instead of giving out swag, give back

    Connect your brand to a good cause and leave conference attendees with a positive impression.

    cardinal-health-booth

    Cardinal Health had attendees create blankets for Ronald McDonald House Charities.

    connection-it-booth

    Connection IT ended one conference with 500 bags to donate to local hospitals, where they were given to children receiving care.

    Optum-booth

    Optum booth visitors biked in full business casual for the Make-A-Wish Foundation.

    4. Create a getaway

    Make your booth an oasis that encourages attendees to stick around longer.

    intermountain-health

    Intermountain Healthcare displayed projection mapping to create an Instagram-worthy experience.

    salesforce-booth

    Salesforce’s outdoorsy theme harkened back to summer camp.

    howard-medical-booth

    Howard Medical took a retro spin by making their booth a diner.

    5. Let your branding shine

    When you’ve spent time differentiating your brand via design, show off the design risks you’ve taken in your conference booth.

    pra-booth

    In a sea of bland blues and whites, PRA Health Sciences’ bright pink was easy to spot.

    athena-booth

    athenahealth brought their brand to life by highlighting the cute graphics they use on their website.

    splunk-booth

    Splunk’s trendy dark booth had attendees doing a double take.

    Speaking of conferences … We’re sponsoring PRC East!

    Vodori is heading to the 7th annual Promotional Review Committee Compliance & Best Practices conference on September 23-25 in Morristown, NJ. We’ll be sharing more about our newest product, Pepper Flow Digital Review, and how it drastically improves the promotional review process for websites. We look forward to seeing you there! 

    Liz Benjamin

    Manager, Product Research & UX Design at Vodori

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