In the course of getting a campaign off the ground, you’ve no doubt encountered slight points of confusion between marketing and other teams. How many times have you been asked: “Is this [fill in the blank content] the latest, approved version?” In these cases, little misunderstandings eat up time. In fact, studies show that marketers spend more than 60% of their time on low-value or unnecessary tasks such as searching emails for information or sitting in meetings and communicating about project status. And who wants that? Rather than searching, backtracking, re-uploading, waiting, and managing other administrative minutia, marketers should be able to focus their time on high-value initiatives like content and campaign creation.
The good news: by establishing connections between your promotional review and downstream systems (AKA an API) you can ensure that 1) your content is getting into the right hands at the right time for maximum impact and 2) only the latest, approved versions of your content are being used in the field or on your promotional channels.