In order to better understand exactly how COVID has disrupted HCP engagement, we surveyed a select group of our customers to find out a little bit more about how pharma marketers are pursuing digital HCP engagement in 2022. This real-time data is invaluable for pharmaceutical sales teams and marketers looking to stay current as new strategies take center stage.
From brand directors to senior managers, respondents gave us plenty of insight into how they’re engaging with HCPs right now, and how they plan to continue doing so in the future. Here are our key findings from the survey.
Has COVID actually impacted how pharma sales teams interact with HCPs?
We first wanted to understand the extent to which COVID has impacted pharma sales teams.