How to improve the quality of content through the PRC approval process
When it comes to your advertising and promotional content, are you confident you’re releasing the highest quality content possible?
Creating high quality content can be challenging when product claims are under constant revision, you’re experiencing high employee turnover, working with a new agency, or you’re trying to respond quickly to competitors–all while ensuring medical and scientific accuracy. While your PRC approval process (AKA MLR, promotional review, ad/promo, content review process) is intended to ensure content complies with relevant regulations, it also helps your organization uphold a strong brand image through high quality content.
Here are three ways you can improve the quality of your regulated content through the review process:
#1: Collect and analyze comments being left during review
When it comes to your content review and approval process, do you know where teams are getting hung up? Which departments are leaving the most comments? Are there trends in the types of comments being left such as persistent grammar or trademark mistakes?
By collecting, analyzing, and categorizing comments being left during review, you can get the necessary insights to answer these questions and develop appropriate next steps. Possible next steps could include topic-specific training, information sharing, revisiting your SOPs, team conversations, and/or giving creative teams access to pre-approved claims.
#2: Give creative teams access to pre-approved claims
Are you confident that your marketing teams and agencies are using the best claim language available? Oftentimes, marketing isn’t sure what language to use or what they can say–and this lack of information is both impacting your content quality and elongating the content creation process.
Your creative teams are positioned to do their best work when they have all of the necessary information in hand. With approved claims at the ready, your teams can focus on what they do best – creative positioning, design, and visual impact – instead of agonizing over what words they can and cannot use.
With the new Pepper Flow claims management module, you can give creative teams access to approved claims in two ways:
- Give them Pepper Flow access. They can navigate to the claims library themselves and get the information they need. Note: Pepper Flow is permissions based, meaning you can control what materials and information individuals can see in the system.
- Download the claims library from Pepper Flow and share the CSV file. Note: Remember to reshare this downloadable library as claims are modified or added so your teams have the most up to date information.
#3: Ensure accuracy of content with automated claim and reference linking
An important element of quality content is medical and scientific accuracy of the claims being made to key audiences. Beyond giving your creative teams access to approved claims, the PRC approval process is designed to make sure those claims are accurate and the most up-to-date.
Content review software powered by AI and machine learning can be hugely beneficial in this area. For example, Pepper Flow’s auto substantiation feature will scan your document and suggest approved claim linkages or references for you. This helps your marketing teams or content initiators feel confident about the content they submit for review. It also helps the compliance teams know that the claims made in your content are accurate and substantiated appropriately. The PRC approval process is essential to life science companies for many reasons–ensuring content quality is just one of them. To learn more about PRC approval process best practices, visit this content library.
Senior Manager, Marketing Communications at Vodori