Promotional review is a highly complex kind of collaboration. As with any multi-person, multi-team process, hurdles can arise. Process inefficiencies, communication breakdowns, technical hiccups, institutional silos, and old fashioned office politics and personality mismatches can short circuit this crucial process, leading to delays, replicated work, frustration and, in a worst case scenario, noncompliant promotional material being released to key audiences and stakeholders.
Such hurdles can arise, but they aren’t inevitable. The following best practices can help set your PRC up to work more effectively and lay the groundwork for a faster, healthier promotional review process.