Conferences are a great way for attendees to engage with your brand. If they engage via social media? Even better. So if you’re tired of standing behind a table of brochures and tchotchkes with a limited return on investment, here are five creative ways to up the ante on your next conference booth and maximize on your conference circuit.
1. Keep people busy with conference booth activities
Activities provide a natural way for attendees to engage with your brand.
Sansoro Health, a company that improves accessibility of electronic health records, had attendees destroy its legacy competitor: the fax machine.
At HIMSS (Healthcare Information and Management Systems Society) 2019, attendees could stop by the American Medical Association booth to get creative with color.
2. Get artsy
Partnering with an artist can inspire conferences attendees — and even you — to see your brand in a new light.
3. Instead of giving out swag, give back
Connect your brand to a good cause and leave conference attendees with a positive impression.
4. Create a getaway
Make your booth an oasis that encourages attendees to stick around longer.
5. Let your branding shine
When you’ve spent time differentiating your brand via design, show off the design risks you’ve taken in your conference booth.
Speaking of conferences … We’re sponsoring PRC East!
Vodori is heading to the 7th annual Promotional Review Committee Compliance & Best Practices conference on September 23-25 in Morristown, NJ. We’ll be sharing more about our newest product, Pepper Flow Digital Review, and how it drastically improves the promotional review process for websites. We look forward to seeing you there!