The idea of core claims documents has been around for a while, but if your team hasn’t been using them, here’s how to get started.
What is a core claims document?
A core claims document (CCD), also known as a claims compendium or a brand book, is a central location for all claims a product’s promotional materials can use, along with references for each claim. When your team creates new pieces, they can reference a CCD to find relevant claims.
The benefits of using core claims documents
There are three main benefits to keep in mind when deciding whether CCDs are right for your team: