In order to get your lifesaving innovations into the hands of consumers, your life sciences company needs to be ready to shift gears quickly in terms of content. Each stage in the commercialization process calls for a different type of thoughtfully crafted, audience appropriate content.
One day you might be trying to get the promising results of your clinical trials out to healthcare providers to explain how your product will improve patient outcomes. Soon after, you’ll need to generate press releases and slide decks to attract and inform potential clients. Then, once business is booming, you’re tasked with crafting a marketing campaign featuring ads, commercials, websites, and one-pagers to catch your key audience’s attention.
There is a temptation to think that pharmaceutical, biotechnology, medical device, and diagnostic companies need multiple solutions to handle multiple content needs; medcomm software for healthcare provider communication, MLR solutions for ad/promo review, and generic workflow tools for non-regulated content. That’s not quite true.