Propaganda, misinformation, disinformation, fake news … whatever you want to call it: the challenge of presenting (and agreeing upon) credible truths has existed throughout history. In the US, for example, misinformation has been a recurring news story as bots and algorithms increase the amount of information available to us. Beyond the quantity of misinformation being shared, more concerning is the sheer amount of people who believe different “truths.” Our challenge is to come together and decide what to do about this credibility crisis amid the moving target of distribution formats.
Having worked with life science companies for over 10 years, I have witnessed the diligence that pharmaceutical, biotech, and medical device companies apply in ensuring the accuracy of the content they put out into the world. Both businesses and individuals could learn from best practices of life science companies related to content verification and distribution. Read on to discover what we can all learn from life science companies’ content marketing practices during this information credibility crisis.