Our customer, the diagnostics division of a well-established global life science company, found itself in need of better tools to quickly develop and distribute content in a complex, multilingual, multinational market. The legacy technology and manual processes in place were proving to be major sticking points. When content was created or changed, it had to be manually updated in multiple systems that were not integrated with one another–causing concern that sales reps and other internal teams were using unapproved or out-of-date content. In addition, the need for content translated into different languages added another complex, manual process to the mix.
To address this, the customer needed a comprehensive, modern platform that could streamline the review process, ensure compliance, and get content into the hands of sales reps more quickly. They also needed workflows that would create associations between localized and translated versions of content for international markets for traceability. Finally, they needed the solution implemented quickly and effectively in a way that did not sacrifice or muddle legacy data.