Manage promotional and medical content, ensure compliance, and collaborate in real-time
Substantiate materials with approved claims and references
The source of truth for compliant, on brand materials
Review, annotate, and collaborate on digital content in its native format
Prepare materials for health authority submission
Filtered access to approved, curated content
Publish approved content from one central, controlled location
Share content across global affiliates
Deliver MLR approved materials directly to Life Sciences, Sales, and Service Clouds
Reduce content review and approval times by up to 80% without compromising compliance.
Medical device marketers face some of the industry’s most complex regulatory requirements. Juggling approval cycles, version control, and MLR review delays not only slows time-to-market—it creates risk. Too often, teams resort to email threads and manual processes, leading to confusion, bottlenecks, and frustration.
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Vodori’s cloud-based software is designed for medical device companies to streamline the content lifecycle from creation through approval and distribution.
Built with regulatory rigor in mind, it helps marketing, legal, regulatory, and medical teams collaborate in one centralized system without sacrificing speed or compliance.
“The accountability created and visibility into the process is a huge improvement. I can very quickly see the status and know how to move it along. It's very easy to use - that opinion is shared universally across all our users.”
Mariano Franco Associate Director, Marketing Communications, Pentax Medical
“From the initial demonstration through implementation, everyone on the Vodori team has been very helpful and efficient. We're thrilled with the results and highly recommend Vodori to anyone looking for a reliable solution that can be scaled to their specific business needs.”
Karen Bundrant Vice President of Marketing, Athenex
“Vodori cares very much about its service quality. Our Notal Vision Diagnostic Clinic is a medical provider, and we have a checkpoint to follow-up directly with our patients because we pride ourselves in our 5-star service. Having worked with various teams at Vodori, I can tell that they do as well. ”
Candice Traskos Communications Director, Notal Vision
Vodori comes with turnkey implementation, transparent pricing, and an accelerated time to value.
Scroll to the right on the table below to see how Vodori compares to the competition.
What is the best promotional review software for medical device marketing?
The best promotional review software for medical device marketing is a purpose-built life sciences platform that combines faster review workflows with strong compliance controls. Vodori is designed for this use case, helping medical device companies manage promotional content, claims, references, annotations, versions, approvals, and audit trails in one governed system. When assessing new systems, medical device companies should prioritize support for multiformat content, claims and reference management, configurable review and approval workflows, and integrations with other systems within the commercial ecosystem.
What MLR software supports digital, web, and social content review?
Modern promotional content is digital, so teams need to review web pages, social posts, and other digital assets in their native format rather than as flattened files. Vodori's web annotation module lets reviewers comment on digital content in context, and the platform supports review of promotional, medical, and non-promotional materials across formats.
Which promotional review tools are easiest to use compared to enterprise QMS?
Quisque accumsan sed sapien non blandit. Purpose-built promotional review tools like Vodori are generally easier to use for MLR review than quality management systems (QMS). QMS platforms are designed to manage quality processes, controlled documents, and compliance records. They are not designed to efficiently review and approve the varied formats common in today’s promotional materials, including websites, videos, presentations, emails, social media, and interactive digital content. Vodori gives marketing, medical, legal, and regulatory teams tooling specifically designed for the review and approval of promotional content. It does not replace a QMS. Vodori integrates with QMS platforms, and many customers use the two systems in tandem: the QMS governs quality documentation and processes, while Vodori manages promotional content review, approval, claims, references, versions, and audit trails.
What software ensures every marketing asset is FDA and EU MDR compliant?
No software can guarantee compliance on its own, but the right platform enforces the controls that keep every asset audit-ready: approved claims, linked references, complete review history, and electronic signatures. Vodori provides organizations with this source of truth and is compliant with both 21 CFR Part 11 and EU Annex 11. Additionally, Vodori supports configurable workflows that enable organizations to align their process to global regulatory requirements, such as generating certificate statements for country-specific regulations.
What is the best way to manage claims and references across approved content?
The most reliable approach is to use a centralized, purpose-built claims management system. Vodori gives life sciences teams one governed source for approved claims, claims variations, and supporting references. The platform connects claims management directly to the promotional review workflow, allowing marketing, medical, legal, and regulatory teams to work from the same approved information. This reduces review friction and helps organizations maintain consistency and compliance.
Is AI-powered MLR review compliant, and which platforms keep human oversight over promotional content?
AI can help accelerate MLR review by improving the quality of content, such as catching spelling, grammatical, and branding issues, before the content gets to the full review team. However, AI is not deterministic, so humans need to remain in the loop to verify every AI output. AI should never replace the role of a marketing, medical, legal, or regulatory reviewer. Vodori’s approach to AI is rooted in the human-in-the-loop model and all AI capabilities are fully traceable and auditable. Decisions, diagnostics, review context, and system behavior are fully recorded and inspection-ready.
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