The challenge: Scaling promotional review without slowing commercialization
As HOYA Vision Care expanded its global marketing activity and product launches, coordinating promotional review across marketing, medical, legal, and regulatory teams became increasingly complex.
Before implementing Vodori, promotional materials moved through review primarily through email and manually coordinated document exchanges. Reviewers shared feedback across multiple threads and file versions, making it difficult for teams to track comments, manage revisions, and confirm approvals.
This lack of structure slowed the review process and limited visibility across stakeholders. Approval cycles often stretched three to four weeks, audit trails were difficult to maintain, and marketing teams had little real-time insight into review status.
As HOYA’s marketing operations grew across regions and product lines, the organization needed a more scalable approach—one that could coordinate cross-functional review, maintain compliance oversight, and move promotional materials through approval quickly enough to support product launches and field teams.
The solution: A structured, centralized promotional review system
HOYA Vision Care implemented Vodori as the system of record for promotional review, replacing manual workflows with a centralized, purpose-built platform for life sciences teams.
Instead of coordinating approvals through email, marketing, medical, legal, and regulatory teams now collaborate within a structured workflow.
The new process introduced several improvements:
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Centralized collaboration: All reviewers provide feedback in one place, eliminating fragmented communication and version confusion.
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Clear audit trails: Electronic signatures and automated tracking provide documentation aligned with regulatory requirements.
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Structured review workflows: Defined approval stages ensure content moves through the process consistently and efficiently.
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Global scalability: The platform supports content review across HOYA’s global teams, creating alignment and regulatory compliance across markets.
Vodori partnered closely with HOYA Vision Care to support adoption through live user training sessions, recorded working sessions, and ongoing collaboration with system users. These sessions allowed teams to ask questions, share feedback, and build consistent review habits across the organization.
The results: Faster approvals and more product launches
Since launching the system in 2022, HOYA has expanded its use of Vodori across global teams and brought the U.S. and Canada organizations onto the platform.
“Before Vodori, our promotional review process relied heavily on email and manual coordination, which made it difficult to track feedback and keep things moving,” says Heather Padgett, Senior Marketing Manager at HOYA Vision Care. “With Vodori, everything is centralized and structured, so reviewers can easily see comments, version history, and approval status. That visibility has helped us cut our review timelines significantly and get content into the hands of our sales teams much faster.”
By replacing manual workflows with a structured review process, HOYA Vision Care significantly improved efficiency and visibility across its marketing operations.
Before vs. after: HOYA's Promotional review transformation
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Before Vodori
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With Vodori
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Launch volume
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Increased launch volume by 40% |
Review timelines
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3-4 week approval cycles slowed marketing execution |
Review cycles reduced to ~2weeks, accelerating delivery of approved materials |
Review coordination
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Marketing teams coordinated feedback across email threads and multiple document versions |
Marketing, medical, legal, and regulatory teams collaborate within a structured workflow |
Feedback and version tracking
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Comments and revisions scattered across files and email conversations |
Centralized comment history and version tracking in a single system |
Approval visibility
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Limited visibility into review status and approval progress |
Real-time visibility into review status and pending approvals |
Compliance documentation
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Audit trails required manual documentation and tracking |
Automated, audit-ready documentation with electronic signature |
Global scalability
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Processes difficult to replicate consistently across teams and regions |
Standardized promotional review framework used across global teams |
Increased product launch volume
By eliminating approval bottlenecks, HOYA’s marketing teams can produce and approve more content throughout the year. The streamlined workflow enabled HOYA to increase product launch volume by 40% in 2025 compared to previous years.
Approval timelines cut in half
Content that once required three to four weeks to approve now moves through review in approximately 14 days, bringing HOYA’s process in line with industry benchmarks.
Faster content delivery to sales teams
With a streamlined review process, marketing materials reach sales and field teams sooner—allowing them to support product launches earlier and respond more quickly to market opportunities.
Scalable global content operations
Since implementing Vodori, HOYA Vision Care manages promotional review across several global markets and captures thousands of eSignatures per year.
Building the foundation for global marketing operations
With Vodori, HOYA Vision Care has built a scalable promotional governance framework that supports faster marketing execution while maintaining regulatory confidence across global markets.
By replacing manual approvals with a centralized review platform, HOYA has created a scalable, compliant foundation for global marketing operations—and accelerated the delivery of critical content to the teams that need it most.
