Owlet Baby Care, Inc.(“Owlet”) the pioneer of smart infant monitoring, found itself outgrowing its homegrown content review process. Using Google Docs, spreadsheets, and Slack to coordinate reviews, the team juggled deadlines and compliance … often with duplicated effort and minimal visibility.
“There were a lot of moving parts,” said Marissa Berry, Director of Lifecycle Marketing. “I spent so much time just trying to make sure content was seen and communicating with the team.”
The stakes grew as Owlet expanded globally and launched FDA-cleared products. The manual approach no longer offered the reliability, speed, or audit readiness they needed.
“It was a really cumbersome process because there was a lot of duplicated energy,” said Cydney Ryan, Regulatory Affairs Manager. “It was difficult to understand what needed review and where content was in the process.”
Owlet selected Vodori for its flexibility, compliance capabilities, and ability to scale alongside them.
With Vodori, Owlet established a streamlined, compliant MLR process that now supports every stage of content development.
Key capabilities fueling their success include:
In their first year with Vodori, Owlet achieved standout results and are performing better than benchmark for key KPIs:
“I can upload a document in 60 seconds, know it will be reviewed, and focus my time on other efforts,” said Marissa. “I'm focusing more on growth-driving lifecycle marketing strategies for Owlet versus coordinating and maintaining content review processes."
And while performance metrics are high, Owlet also values the ability to make faster decisions and foster stronger communication among teams. With Vodori, they’re not just optimizing workflows, they’re enhancing their ability to respond with agility and empathy.
“Vodori helps us fulfill our mission and generate compassionate, quick responses to things happening in the world,” says Cydney. “We are able to execute on both the planned and unplanned without a hitch with Vodori.”
