Xellia Pharmaceuticals, a leading pharmaceutical company, needed a sustainable, scalable promotional review solution for their growing business.
Up to this point, Xellia’s promotional review process consisted of emails and meetings. Collaboration was difficult as reviewers are dispersed among several countries and time zones. Revisions were conducted via email over several days, culminating in a weekly meeting (often 3+ hours) to discuss all feedback and establish consensus. Additionally, since all materials lived in email, version control was a problem. Xellia realized that as they looked ahead to future growth, they needed a new solution that could help them operate efficiently and scale alongside their business.