Vodori slashes marketing approval times from 60+ days to 4 days
Highlights
Collapsed 10+ disparate PRC systems into one system
Decreased review cycle time from 60+ to 4 days
Increased monthly throughput by 160%
Customer challenge
Our customer, a global diagnostics company, was using a variety of homegrown systems for their marketing and regulatory approval process. Reviewers had to tackle all post-approval activity manually through separate online tools before global material distribution, with cycle times taking an average of 60+ days. The current process was not suitable for speed, ensuring chain of custody, and scaling to operate successfully in the intensely competitive global marketplace.
Results
Vodori as single PRC system
Vodori streamlined our customer’s marketing and regulatory review processes by collapsing their 10+ disparate systems into one. Our project team collaborated with our customer to define a new global approval process and delivered a customized workflow system to support it–driving efficiency at a global scale. Finally, we initiated a data clean up prior to content loading and designed fallback measures for the migration of hundreds of marketing assets into Vodori.
Integrated distributor portal
To achieve consistency and compliance across promotional materials, we developed and integrated a distributor portal, granting worldwide access to approved materials once they became available. Materials that expire are automatically pulled from the portal library, eliminating any headache or confusion around material dating and versioning.
Results by the numbers
Cycle time for reviewing sales and marketing materials decreased from 60+ to 4 days
Process efficiencies enabled 160% increase in monthly throughput
System ensured traceability of all information related to chain of custody
Distributor portal is currently rolled out to 250+ distributors and is enhancing their sales and service activities
