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    Commercialization Checklist for a Successful Pharma Product Launch

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    While every company’s path to commercialization is unique, there are common activities every commercial leader needs to manage to ensure a successful product launch. Use this checklist to aid in planning your key initiatives such as:

    • Achieving organizational alignment

    • Preparing clinical evidence base

    • Building capable and motivated teams

    • Developing robust supply chain management

    • Achieving brand lifecycle potential

    • Developing understanding of the market environment

    • Developing value proposition and messages

    • Preparing for regulatory approval and market access

    • Developing understanding of medical and clinical paradigm

    • Achieving advocacy, adoption and uptake