Commercialization Checklist for a Successful Pharma Product Launch


Prepare for your pharma product launch – faster

While every company’s path to commercialization is unique, there are common activities every commercial leader needs to manage to ensure a successful product launch. Use this checklist to aid in planning your key initiatives such as:

  • Achieving organizational alignment
  • Preparing clinical evidence base
  • Building capable and motivated teams
  • Developing robust supply chain management
  • Achieving brand lifecycle potential
  • Developing understanding of the market environment
  • Developing value proposition and messages
  • Preparing for regulatory approval and market access
  • Developing understanding of medical and clinical paradigm
  • Achieving advocacy, adoption and uptake

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