2. Claims management is a must-have in promotional review software
Substantiating and tracking claims is central to compliant promotional material. This functionality is absent from most quality systems.
Purpose-built tools allow you to:
- Link individual claims to substantiating references
- Track where claims appear across multiple assets
- Automatically surface impacted content when a core claim or reference changes
This reduces rework and ensures compliance across all materials. Without integrated claims management, your team is forced to duplicate work and rely on manual processes prone to error. That’s a major liability when you’re aiming to speed up the promotional material review process.
3. MLR process reporting is essential but not available in QMS platforms
Effective MLR is about more than getting through review—it means improving it over time. But you can’t improve what you can’t measure.
With promotional review software, you gain access to performance metrics such as:
- Average review time
- Circulation count per asset
- Time spent in each review stage
- Bottlenecks by reviewer or team
These insights allow your organization to continuously refine the MLR review process, boost content throughput, and ensure promotional materials are launch-ready faster. Most QMS platforms don’t support this level of reporting and are blind to the nuances of content development and delivery.
Why QMS platforms aren’t built for promotional material review
While quality management software systems play a critical role in regulated environments, they simply weren’t designed to support fast-moving, cross-functional promotional content workflows. They can’t track the intricacies of creative content, multistage approvals, or claim substantiation, which are all central to a successful MLR review process.
Trying to retrofit a QMS for promotional review slows teams down, introduces risk, and makes the process harder than it needs to be. Life sciences organizations that prioritize speed, clarity, and compliance are turning to purpose-built platforms tailored specifically for promotional material review.
Interested in learning more? Use our ROI calculator to determine how much time and money you could save by switching to a true promotional review system.
