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    3 reasons why quality management systems do not work for the promotional review process

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     Life science organizations leverage quality management systems (QMS) to identify and prevent quality problems for their organizations. QMS software allows companies to prepare for audits, respond to CAPAs, and manage quality documentation. Many organizations that rely on these systems believe they can also leverage the core functionality for promotional review; they’re validated systems that enable document review with eSignatures and maintain a complete audit trail.

    However, QMS software does not support features and functionality specific to the promotional review process. Over time, this can lead to process inefficiencies and reduced productivity. Here are three key features necessary for a scalable, efficient promotional review process that you won’t find in quality management software.

      QMS software Promotional review software
    Validated system    
    Configurability to match SOPs    
    Digital Asset Management    
    eSignatures and audit history    
    Version history Limited  
    Document annotations Limited  
    Real-time collaborative review Limited  
    Visibility into work-in-flight    
    Claims management    
    MLR performance metrics reporting    

    Comparison table of features in QMS software vs. purpose-built promotional review software


    Software feature #1: visibility into work-in-flight

    Purpose-built promotional review software enables users to see upcoming work and progress of work in flight, enabling users to better plan their workload and keep track of review timelines. Access key information like reviews nearing their due date, reviews that are past due, and who needs to be reminded to complete their review. With this intel, your team can plan and execute their workload and complete high priority tasks faster.

    Software feature #2: claims management

    Substantiating claims within ad/promo material is an important step in preparing for review. With purpose-built software, users can link specific sections of a reference document to the corresponding claim made in the promotional piece, streamlining the review process. You can see where references are utilized across all promotional pieces in order to appropriately version documents when the reference study or core claim has changed to ensure compliance. Building a repository of reference claims can speed up your review process and reduce re-work.

    Software feature #3: MLR process performance reporting

    With promotional review software, users can access key operational metrics that help to improve the promotional review process. System administrators and process coordinators can identify process bottlenecks and content delivery metrics to streamline processes and measure improvement over time. Your quality management software will not be able to hone in on the specifics of the promotional review process and can limit your opportunities for growth and improvement. 

    Interested in learning more? Use our ROI calculator to determine how much time and money you could save by switching to a true promotional review system.

    Annalise Ludtke

    Senior Manager, Marketing Communications at Vodori

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