The pandemic has shaken the pharma sales channel and required companies to rethink their digital patient and HCP marketing strategies. A study from late 2020 says the pandemic accelerated pharma’s digital transformation two years in a two-month span. Healthcare providers and sales reps alike had to get word out under unprecedented constraints, and digital fit the bill. Today, audiences are expecting strong digital and video content. Quickly producing more of this content can set a life sciences company apart from the competition.
Video content, specifically, poses its own set of challenges that complicate the MLR process. Experts must consider the voiceover, in-video graphics, and even the in-frame action when providing feedback and assessing compliance. That said, digital MLR review is manageable with the right processes and technology in place. Consider the following best practices next time you’re tasked with providing video feedback during promotional review.