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Benchmarks define promotional review excellence. Vodori makes it attainable.

Excellence in promotional review is measurable—and leading life sciences teams are already achieving it.

Download The 2025 Benchmark Report View Additional Resources
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As regulatory expectations rise and commercial pressure increases, the performance gap between MLR teams is widening.

The difference isn’t effort, it’s how teams operate. Top performers don’t treat promotional review as a checkpoint. They approach it as a disciplined, benchmark-driven program. Benchmarks replace anecdotes and vendor claims with data teams can trust, defend, and act on.

How does your ad/promotional process compare to your peers?

Most teams believe their content review process is performing well until they see the data. Vodori’s proprietary benchmarks reveal consistent patterns that separate benchmark-leading teams from the rest. These metrics not only measure activity, but also expose how teams operate at scale. Here’s what benchmark-level performance looks like in practice:

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Median job duration

6.9 days
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Average review duration

4.2 days
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Average # of circulations

1.3
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Average # of days incorporating feedback

1.8 days
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Benchmarks tell you where the bar is. The ROI Calculator shows what it means for your bottom line.

Most teams know their review process could be faster. Few know exactly what the gap is costing them across time, revenue, and compliance risk. Vodori's ROI Calculator gives you a personalized picture in 60 seconds.

  • Estimate how many hours your team could reclaim each year by streamlining your review process
  • Quantify the revenue impact of getting campaigns to market faster
  • Understand the compliance protection value of a more structured, efficient review program
 Calculate Your ROI

Companies leading in promotional review excellence

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How HOYA Vision Care increased product launch volume by 40%.

HOYA Vision Care needed to scale promotional review across global markets without slowing commercialization. By replacing manual email-based approvals with Vodori's structured workflow, they cut review cycles from three or four weeks down to about two, bringing approvals in line with industry benchmarks.

The result: a 40% increase in product launch volume in FY25, real-time visibility into review status, and a scalable foundation for global marketing operations.

 Read The Full Story

 

2025 State of Promotional Review Benchmarks Report