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DATA REPORT
2025 State of Promotional Review: Benchmarks and Insights for Life Sciences
Download ReportNow in its fifth year, our State of Promotional Review Benchmarks Report has become the industry’s most trusted source of truth for understanding how promotional content review is evolving across life sciences.
This year’s proprietary data uncovers how leaner teams, complex content formats, and growing AI adoption are reshaping MLR operations. You’ll learn:
- How benchmarks have shifted year over year—and what’s driving the changes
- Which industries and company sizes are outperforming the average across job duration, review duration, and circulations
- The most common reasons for recirculation (and how leading teams are reducing rework)
- Why continual system enhancements deliver measurable ROI, with top-performing teams cutting job duration by more than 50%
- How life science teams are using AI responsibly to improve speed, quality, and insight generation