While every company’s path to commercialization is unique, there are common activities every commercial leader needs to manage to ensure a successful product launch. Use this checklist to aid in planning your key initiatives such as:
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Achieving organizational alignment
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Preparing clinical evidence base
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Building capable and motivated teams
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Developing robust supply chain management
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Achieving brand lifecycle potential
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Developing understanding of the market environment
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Developing value proposition and messages
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Preparing for regulatory approval and market access
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Developing understanding of medical and clinical paradigm
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Achieving advocacy, adoption and uptake
